Role: Growth Designer
Key skills: Design, User research, A/B testing
- Final Design
- How I did this?
- 01 - Understand why home buyers drop off
- 02 - Summarize pain points
- 03 - High Level Ideation
- 04 - Exploration
Nobul helps home buyers and sellers match with the real estate agents. I redesigned the onboarding experience to encourage connections between homebuyers and agents. As a result, we 2x the signups and improved matching rates by 10%.
How I did this?
01 - Understand why home buyers drop off
I mapped out the old onboarding flow and gathered insights through user interviews, usability testings and analytic data.