馃彔

Reimagining Onboarding

image

Role: Growth Designer

Team: Myself

Key skills: Design, User research, A/B testing

Nobul helps home buyers and sellers match with the real estate agents. I redesigned the onboarding experience to encourage connections between homebuyers and agents. As a result, we 2x the signups and improved matching rates by 10%.

Final Design

image
image
image

Impact

image
image

How I did this?

01 - Understand why home buyers drop off

I mapped out the old onboarding flow and gathered insights through user interviews, usability testings and analytic data.

image
image

02 - Summarize pain points

image
image
image

03 - High Level Ideation

image
image
image

04 - Exploration

image
image
image
image