Role: Growth Designer

Team: Myself

Key skills: Design, User research, A/B testing

• Final Design
• Impact
• How I did this?
• 01 - Understand why home buyers drop off
• 02 - Summarize pain points
• 03 - High Level Ideation
• 04 - Exploration

Nobul helps home buyers and sellers match with the real estate agents. I redesigned the onboarding experience to encourage connections between homebuyers and agents. As a result, we 2x the signups and improved matching rates by 10%.

Final Design

Impact

How I did this?

01 - Understand why home buyers drop off

I mapped out the old onboarding flow and gathered insights through user interviews, usability testings and analytic data.

02 - Summarize pain points

03 - High Level Ideation

04 - Exploration