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Reimagining Onboarding

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Role: Growth Designer

Team: Myself

Key skills: Design, User research, A/B testing

Nobul helps home buyers and sellers match with the real estate agents. I redesigned the onboarding experience to encourage connections between homebuyers and agents. As a result, we 2x the signups and improved matching rates by 10%.

Final Design

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Impact

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How I did this?

01 - Understand why home buyers drop off

I mapped out the old onboarding flow and gathered insights through user interviews, usability testings and analytic data.

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02 - Summarize pain points

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03 - High Level Ideation

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04 - Exploration

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